Making a video for the first time can be daunting – here’s how to do it right!
GET THEIR ATTENTION STRAIGHT AWAY
It is essential that you get your viewer’s attention within the first three to seven seconds.
One way of doing this is to ask a question to your viewers, which will be answered at the end of the clip.
The video will need a snappy title and brief description that sums it up quickly, as well as a custom thumbnail that encourages watchers to keep clicking on. Make your thumbnails bright and colorful to attract attention.
Remember to get your viewers to see more of your videos, as this will tell YouTube that your video is being watched and get it moved up further in their search rank.
KEEP IT VISUAL
Remember, up to 85% of your audience may be viewing your video with the sound turned off. So, the visual element of the video needs to stand out first and foremost.
It really needs to encapsulate what you want to say without the need for sound to be on, if possible.
Although sound and especially music can add a load to the emotional impact of your video, if it is being watched with the sound down this really does not help you.
Think of your video almost as a mini silent movie. It needs to convey its message even when the sound is off.
USE ALL YOUR SOCIAL MEDIA ACCOUNTS
Remember to share your video on all your social media accounts. It is also a good idea to customize your clip for each account.
The way you introduce or talk about a video on Snapchat might differ slightly from the way it would be described on Facebook or Twitter.
Tailor your video if necessary for each channel, as you would tailor any other content across the different social media platforms.
DON’T FORGET TO RESPOND
Don’t just post your video on Facebook and then leave it there to die. Enable comments on it and then respond to them – sensibly!
Presumably you are producing this video content in order to get people’s attention. So when you have got it, don’t ruin it all by not responding to suggestions or even criticism from viewers.
Even a negative comment has got a reaction, so respond to it – tactfully of course!
ANALYZE YOUR VIDEO
Once it has been uploaded and posted to your social media account, don’t forget to analyze the data for your video with the analytics section on Facebook or YouTube or wherever you posted it!